O’Brien Marketing Secures NBC’S Biggest Loser Winner
For Immediate Release:
OBRIEN MARKETING OF SANTA CLARITA CALIFORNIA SECURES ALI VINCENT, NBC’S BIGGEST LOSER WINNER AS A SPOKESPERSON FOR INFINITY INSURANCE FOR THEIR 2008/2009 AD CAMPAIGN IN PHOENIX ARIZONA
ImageSanta Clarita. CA October 16, 2008 – O’Brien Marketing announced today a partnership between Ali Vincent of NBC’s Biggest Loser and Infinity Insurance and will kick off the new relationship at the Arizona State Fair with a special appearance by Biggest Loser winner, Phoenix’s own Ali Vincent tomorrow. Fair goers can meet Ms. Vincent, the first-ever female Biggest Loser winner, along with legendary strongman, Bill Kazmaier, former World’s Strongest Man and host of the ESPN show with his friend strongman, 58-year-old Tom Owen. Owen will attempt to break his own Guinness Book of World Record for abs strength at approximately 5:15 p.m. Ms. Vincent and Kazmaier will allow questions from the crowd. Post performance, at 5:25 p.m., Fair attendees will be treated to an autograph signing with all three fitness gurus at the Infinity Insurance table.
Ali Vincent is the first female spokesperson signed exclusively to Infinity Insurance. She’s also the newest fitness celebrity to grace the Arizona State Fair roster. This announcement comes on the heels of NBC’s recent “Biggest Loser” season 6 debut. Most recently, the primetime show ranked in the top ten most-watched programs, during the 9/8pm central timeslot, to an audience of 7.2 million viewers, according to Nielsen Media Research.
Our Ad campaign will be focused around Take control of your life , Take control of your auto insurance mentioned C. Patrick O’Brien CEO of O’Brien Marketing. We plan on using Ali in a number of English Language Radio, Television and Print campaigns as well as special event appearances in and around Phoenix Arizona.. From the minute I met Ali, I knew we had the right spokesperson said O’Brien. She is very passionate about life and helping others, help themselves.
About O’Brien Marketing: O’Brien Marketing is a Southern California boutique agency specializing in the business of media buying advertising and sports marketing. With more than 30 years of collective experience in the industry. O’Brien Marketing uses its unprecedented working knowledge of the media landscape to ensure success for their clients through market research, creative negotiation strategies, execution and implementation. O’Brien Marketing is led by advertising veteran C. Patrick O’Brien.
About Infinity: Infinity Property and Casualty Corporation is a national provider of personal automobile insurance. Infinity Insurance is part of the Infinity Property and Casualty group of companies (NASDAQ-IPCC). Infinityauto.com corporate offices are located at 3700 Colonnade Parkway, Birmingham, Alabama 35243. Infinity receives an A “Excellent” Financial Strength Rating from A.M. Best. For more information about Infinity, please visit. www.InfinityAuto.com
About AZ State Fair: A tradition in the state for 124 years, the Arizona State Fair consistently supplies a healthy dose of family entertainment, homespun creations, and attractions for all ages and interests. It continues to attract record numbers each year to its location at 19th Avenue and McDowell Road, including last year’s record attendance of 1,214,442. www.azstatefair.com