Iconic Times Square Ad Campaign
Problem:
Herbalife, a global company, was hosting its 25th anniversary conference in New York City and wanted to create a big impact on a limited budget. With only a short timeframe to plan, they sought out a creative and cost-effective way to draw attention to the event, which was set to be attended by hundreds of thousands of distributors.
Solution:
O’Brien Marketing was hired to develop a campaign for the event. We recommended an innovative approach – a spectacular in Times Square. Times Square is the “Crossroads of the World” and is one of the most iconic locations in the world. We suggested creating a 9 story tall advertisement that would be impossible to miss.
Result:
Herbalife loved the idea and agreed to move forward with the concept. The advertisement was erected in Times Square and quickly became an iconic image for the company. The advertisement was seen by millions around the world and helped to draw attention to the event. It was a huge success and resulted in increased attendance and engagement at the conference.
The 9 story advertisement in Times Square was a perfect way for Herbalife to draw attention to their 25th anniversary conference. It was an innovative and cost-effective way to create a big impact with a limited budget and short timeframe. It was a success, and the advertisement is still hanging in the corporate headquarters. O’Brien Marketing was proud to be a part of this project, and we look forward to continuing to work with Herbalife to create engaging and successful campaigns.
