O’Brien Marketing Announces Multimedia Agreement Between ESPN Deportes and Infinity Auto Insurance
For Immediate Release:
SANTA CLARITA, CA (September 30, 2009) O’Brien Marketing announced today a multimedia agreement between ESPN Deportes and their client, Infinity Auto Insurance. Infinity Auto Insurance will serve as one of the exclusive marketing partners for ESPN Deportes Dream Job: El Reportero, the Spanish-language version of ESPN’s popular Dream Job. The campaign will give the opportunity to aspiring sportscasters from across the nation to compete for a chance to serve as a soccer reporter for ESPN Deportes covering the biggest sporting event in 2010. Dream Job: El Reportero kicks off Saturday, October 3, 2009 with auditions in New York.
We are thrilled that blue-chip brands like Infinity Auto Insurance, Ford, AT&T, and Burger King have joined forces with ESPN Deportes to bring back Dream Job: El Reportero, said Lino García, general manager, ESPN Deportes. Dream Job: El Reportero provides a unique opportunity for our corporate partners to connect with Hispanic sports fans on a national and grassroots level.
This is an excellent fit for Infinity Auto Insurance as they continue to expand their presence on a National scale with other well-established industry icons such as ESPN, Ford, AT&T and Burger King, said Patrick O’Brien, CEO of O’Brien Marketing. ESPN does a tremendous job in developing exciting opportunities at both the national and the local level and we are proud to be able to bring Infinity Auto Insurance into such an engaging program.
The partnerships with Infinity Auto Insurance, Ford, AT&T and Burger King represent a fully integrated alliance across multiple ESPN platforms. The four companies will serve as exclusive marketing partners and receive extensive on-air exposure on ESPN Deportes and ESPN Deportes Radio. Some of the components include product integration in the television show as well as onsite activation and branding in all six cities where auditions will be held. As part of the pre-promotion tour, the sponsors will be integrated onto a branded trailer that will visit high density Hispanic neighborhoods and college campuses three days prior to each audition date.
Print, online and mobile components will also fully integrate the four partners on ESPN Deportes La Revista and ESPNdeportes.com through a micro-site that will be fully dedicated to covering Dream Job.
ABOUT DREAM JOB: EL REPORTERO:
Dream Job: El Reportero is the nationwide search for the ultimate sports fan, ready to take their sports knowledge to the next level as an ESPN Deportes soccer reporter. The second installation of the reality show allows participants to audition for the opportunity to become part of the network’s team and a fixture in the world of sports. During the auditions, contestants are tested on their knowledge of soccer, on-camera presence and are rated on their overall smooth reporting style. The show will be hosted by renowned soccer expert Jorge Ramos along with a judging panel of some of ESPN Deportes most recognized sports experts such as former players and Club América coach Daniel Brailovsky and Rafa Puente, legendary sportscaster José Ramón Fernández and SportsCenter and Fuera de Juego anchor Fernando Palomo. The six city tour kicks off this fall with auditions in New York (Oct 3), Miami (Oct 17), Chicago (Oct 31), San Diego (Nov 14), Los Angeles (Nov 21) and Dallas (Dec 5).
For more information, please visit dreamjob.espndeportes.com.
ABOUT O’BRIEN MARKETING:
O’Brien Marketing is a California-based agency specializing in the business of media buying, advertising and entertainment marketing. With more than 40 years of collective experience in the industry, O’Brien Marketing uses its unprecedented working knowledge of the competitive landscape to ensure success for their clients through market research, creative negotiation strategies, execution and implementation.
ABOUT INFINITY AUTO INSURANCE:
Infinity Auto Insurance is part of Infinity Property and Casualty Corporation (NASDAQ: IPCC), a national provider of personal automobile insurance. Its products are offered through a network of approximately 13,000 independent agencies and brokers. Infinity receives an A (Excellent) Financial Strength Rating from A.M. Best.
For more information, please visit www.InfinityAuto.com.