LA Care supports Los Angeles’ most iconic and newest sports franchises with radio partnerships
For Immediate Release:
The latest addition to the MLS, LAFC, is Los Angeles’ newest professional soccer team. LAFC is off to a fast and exciting start, their home field being the recently constructed Banc of California Stadium, located in between the Coliseum and the 110 freeway in downtown Los Angeles
LA Care will have multiple radio spots on ESPN LA during all 34 of LAFC’s games this season, consisting of before, after, and in game halftime spots.
Outside of the actual games, LA Care will have commercial spots during the Soccer Weekly Show, including a live reading of LAFC’s injury report sponsored by LA Care
The Dodgers, LA’s iconic baseball team that has been a staple of Los Angeles culture since their arrival from Brooklyn in 1958, have been off to a great start this season, holding down the 2nd place position in the NL West.
For the Dodgers, LA Care will embark on a campaign with iHeartMedia that will continue on for the remainder of the 2018 MLB season. This partnership will feature multiple pre and in game messages during each game, on top of bonus spots, and a weekly spot on AM570’s “Roggin & Rodney” Show
“We like the sports platform because sports fans are passionate about their teams, making the subsequent brands that sponsor those teams the beneficiaries of their passions” says C Pat O’Brien, CEO of O’Brien Marketing
About O’Brien Marketing:
O’Brien Marketing is a Southern California boutique agency specializing in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of the media landscape to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation.
About LA Care:
LA Care prides itself in seven core values. These include accountability, maintaining strong relationships, continuous improvement, commitment to cultural diversity, empowering their members, community engagement, and putting people first. Established in 1997, L.A. Care Health Plan is an independent public agency created by the state of California to provide health coverage to low-income Los Angeles County residents. They are the nation’s largest publicly operated health plan, but their large size does not conflict with customer service. LA Care offers uniquely personalized health care plans to each family they serve, and it is no wonder that L.A. Care has been recognized locally and nationally for its community partnerships, access to care for at-risk populations, and commitment to preventive health services