O’Brien named official agency of the California Public Utilities Commission (CPUC)

For Immediate Release:


Henry Smith


(949) 258-4326


Newport Beach—Calif September 7, 2017 O’Brien Marketing, a leader in media buying and sports marketing in the greater Orange County area is officially the Agency of Record for the California Public Utilities Commission (CPUC) for the 916-279 overlay in Sacramento, CA.

The changes, set to be implemented in Feb 2018, will have the addition of the area code 279 with the existing 916 area code. Individuals affected by the changes will have to dial “1” followed by the 7-digit phone number for every phone call. Customers with a 916-area code phone number will not have their area code changed.

To properly inform the affected community of the impending changes, the CPUC enlisted the services of O’Brien and his team to develop a paid media campaign that generated over 70% awareness to the 916 community.

Using their vast experience in the media landscape, the O’Brien Marketing team planned and negotiated a campaign that involved television, radio, print, and social media—which included thousands of dollars of additional added value.

To find out more about the 916-279 area code overlay, please visit http://www.cpuc.ca.gov/916areacode/.