O’Brien Marketing Successfully Tackles New Amsterdam® Gin Sponsorship Deal with Oakland Raiders

For Immediate Release:


Henry Smith


(949) 258-4326

Los Angeles, California, August 13, 2010 –When the Oakland Raiders kick off their 2010-11 home season on August 28th, the Oakland Coliseum will boast a smooth new addition to its bar menu. Today, New Amsterdam Gin announces a new sponsorship deal with the Oakland Raiders, marking the first time the brand has partnered with a major sports franchise since its launch in 2008.

“We are excited to kick off the season with the support of New Amsterdam Gin,” said Robert Kinnard, VP, Marketing and Corporate Sales. “The brand is a perfect fit for the Raider Nation and is sure to bring a new level of excitement to the in-stadium experience.”

Utilizing the expertise of Los Angeles based marketing and advertising firm O’Brien Marketing to negotiate the deal, New Amsterdam will be the featured gin in the Oakland Coliseum’s East Side Club, with signature cocktails and branded signage throughout the space.  The in-stadium signature cocktails will highlight the balanced citrus flavors and subtle juniper of New Amsterdam Gin.  The sponsorship also includes the use of official team marks and logos for consumer retail promotions.

“New Amsterdam Gin is a chic new brand that offers all of the cache associated with an organization such as the Oakland Raiders,” remarked C. Patrick O’Brien, CEO of O’Brien marketing. “Bringing Raider Nation and New Amsterdam Gin together provides unique cross-promotional opportunities, complimenting each brand while giving NFL fans a whole new reason to cheer.”

New Amsterdam’s unique recipe sets it apart from other gins in its flavor and smoothness.  Crafted in a refined style with subtle citrus flavors and a long, silky finish, the recipe blends botanicals with citrus elements and a light touch of juniper to create an unparalleled smooth taste. A taste that is so smooth you can drink it straight or use it as a  base for great cocktails.

“New Amsterdam is delighted to launch this new relationship with the Oakland Raiders, one of the most popular teams in the NFL today,” said Gerard Thoukis, Director of Marketing for New Amsterdam Gin. “With our distillery located in nearby Modesto, we are proud to partner with an organization that has a legacy of dedication and commitment to our Northern California community. We are thrilled to introduce New Amsterdam Gin to the Raider Nation.”

The Raiders will kick off the 2010-11 season with the annual Back to Football: The Raider Nation Celebration on Friday, August 27th from 4:00 – 6:00 p.m. at Frank Ogawa Plaza in downtown Oakland. The Raiders then open the home season against Battle of the Bay rivals, the San Francisco 49ers, on August 28th.

For sponsorship inquiries, contact Patrick O’Brien, O’Brien Marketing, at 661-295-9398

About New Amsterdam® Gin
New Amsterdam® Gin is produced in Modesto, California by the New Amsterdam Spirits Company.  Named after the original Dutch settlement that is today New York City, New Amsterdam pays homage to the Dutch origins of gin, while still capturing the trendsetting and sophisticated culture of New York City. It was the recipient of the prestigious Double Gold medal at the 2010 San Francisco World Spirits Competition. In addition, it received Gold medals at both the 2008 and 2007 competition. New Amsterdam was also named a “Best Buy” (88 points) by The Beverage Testing Institute in 2010. New Amsterdam Straight Gin is available at liquor retailers nationwide for approximately $1.29/50mL, $2.49/100mL, $4.99/200mL, $8.99/375mL, $13.99/750mL, $16.99/1.0L and $21.99/1.75L. For more information, visit www.newamsterdamgin.com.

About O’Brien Marketing
O’Brien Marketing specializes in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of media landscapes (including the local, regional and national levels) to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation.