For Immediate Release:


Henry Smith


(949) 258-4326

PHOENIX, Ariz., September 21, 2010 – Familia Camarena Tequila has announced a prestigious marketing sponsorship agreement with the celebrated Phoenix Suns basketball franchise.

Starting in October for the new season, O’Brien media has secured English and Spanish in-game radio broadcasts, as well as home game signage and a custom-built “Camarena Cantina.” In addition, Camarena will be offering a signature drink within the US Airways Stadium.

“Going to see a Suns game is always an exciting experience for the fans” said Matt Wright, Vice President of Sales for the Phoenix Suns, “It has always been our goal, as a franchise, to make our basketball games a memorable time. We achieve this by joining with partners like Familia Camarena Tequila whose sponsorship will add an exciting aspect to the Phoenix Suns experience.”

As a “Official Sponsor of the Phoenix Suns,” Camarena will align itself with a popular and entertaining franchise. “The Phoenix Suns are a tremendous brand,” said C. Patrick O’Brien, CEO of O’Brien Marketing, “They are one of the most recognizable and well-known brands in Arizona, and this partnership is going to be a fruitful one for both the Suns and Camarena.”

About O’Brien Marketing
O’Brien Marketing specializes in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of media landscapes (including the local, regional and national levels) to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation. 

About Familia Camarena Tequila
A legacy of six generations of tequila making experience, Familia Camarena Tequila is made from 100 percent blue agave grown in the Los Altos Highlands region of Jalisco, one of Mexico’s most prestigious tequila districts. Produced in Arandas at the family-owned and operated distillery, each bottle is double distilled, as well as bottled, labeled and packaged by hand. The Familia Camarena Tequila portfolio includes a 100% Blue Agave Silver and a 100% Blue Agave Reposado, which is aged for a minimum of two months in both new and used American oak barrels. Domestically imported by Alto Spirits LTD, Familia Camarena Tequila is currently available in California and Nevada. For more information on Familia Camarena Tequila, visit www.tequilacamarena.com.

Editor’s note: For sponsorship inquiries, contact Patrick O’Brien, O’Brien Marketing, at 661-295-9398