O’Brien Marketing Scores a Goal by Brokering Quakes and KNBR Agreement
For Immediate Release:
NEWPORT BEACH, CA—March 14, 2017 The San Jose Earthquakes and KNBR have announced a multi-year broadcast agreement, which will make KNBR the official radio home of the San Jose Earthquakes. The agreement, brokered by media buying agency O’Brien Marketing, will have all games broadcasted on KNBR with pregame and postgame shows. Games will be also streamed on KNBR.com and through the KNBR app.
Jed Mettee, Executive Vice President, San Jose Earthquakes, said: “We are looking forward to a great partnership with KNBR. KNBR is one of the top sports radio brands in the country and we are happy to be a part of the station’s wide array of entertaining programming. With all the great talk shows and live sports, it is an ideal location for fans to listen to Quakes games.”
Patrick O’Brien, C.E.O of O’Brien marketing, echoed the sentiment stating: “KNBR is one of the most iconic sports stations not only in the bay area but the country.” “This agreement will greatly benefit the presence of soccer in the bay area and is a perfect home for the Quakes.”
The broadcast team will consist of veterans Joe Cannon and Ted Ramey. Ramey, who is the weekday 12-3 host on KNBR, will lead the call with Cannon providing color analysis.
About Cumulus Media
A leader in the radio broadcasting industry, Cumulus Media (NASDAQ:CMLS) combines high-quality local programming with iconic, nationally syndicated media, sports and entertainment brands to deliver premium content choices to the 245 million people reached each week through its 447 owned-and-operated stations broadcasting in 90 US media markets (including eight of the top 10), more than 8,200 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. Together, the Cumulus/Westwood One platforms make Cumulus Media one of the few media companies that can provide advertisers with national reach and local impact. Cumulus/Westwood One is the exclusive radio broadcast partner to some of the largest brands in sports, entertainment, news, and talk, including the NFL, the NCAA, the Masters, the Olympics, the GRAMMYs, the Academy of Country Music Awards, the American Music Awards, the Billboard Music Awards, Westwood One News, and more. Additionally, it is the nation’s leading provider of country music and lifestyle content through its NASH brand, which serves country fans nationwide through radio programming, exclusive digital content, and live events. For more information, visit www.cumulus.com.
About O’Brien Marketing
O’Brien Marketing is a Southern California boutique agency specializing in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of the media landscape to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation.
About the San Jose Earthquakes
The San Jose Earthquakes is an American professional soccer team from San Jose, California that competes in Major League Soccer (MLS). The Earthquakes are one of ten charter members of the MLS to compete in the first season in 1996. The team has won two MLS Cup titles since the inauguration season. The Earthquakes play in their newly built Avaya Stadium in front of their passionate fans.