O’Brien Marketing spreads themselves “Way Too Thin” promoting Newcastle Brown Ale leading up to the “KROQ Storms Bear Mountain” event featuring the Dirty Heads at Bear Mountain ski resort in Big Bear Lake California

For Immediate Release:


Henry Smith


(949) 258-4326

O’Brien led promotions of Newcastle Brown Ale beer for 6-8 weeks leading up to the Dirty Heads concert on the snowy mountain, the culmination of the campaign that took place on February 24th, 2018.

O’Brien worked with KROQ FM in Los Angeles and other radio stations across San Francisco, San Diego, and Denver to promote their beer on radio commercial spots during this 6-8 week promotional time period

Outside of radio spots prior to the Big Bear concert, Newcastle Brown Ale held sweepstakes and giveaways at bars and other locations all over Southern California in anticipation of the concert, handing out Newcastle Brown Ale merchandise in addition to free lift tickets for the weekend of the 24th.

“They’re Dirty” says C. Pat O’Brien, CEO of O’Brien Marketing

About Newcastle Brown Ale:

Newcastle Brown Ale has been around since its first release to the public of Newcastle, England in 1927. It almost immediately became the favorite beer of North East England, and its unique blend of pale malt and darker caramel malt combine to make a distinctly refreshing lager. With an ABV of 4.7%, Newcastle Brown Ale perfectly demonstrates the intersection of taste and satisfaction. Its characteristic logo, featuring the iconic blue star in the middle of the bottle, represents the geographic history of Newcastle, each of the five points of the star standing for the five founding breweries of this now world renowned brewski reigning from England. At the center of the blue star sits the famous Tyne Bridge, honoring the hard earned thirst of those shipbuilders and hard workers that have been choosing Newcastle Brown Ale since England’s Industrial Revolution.

About O’Brien Marketing:

O’Brien Marketing is a Southern California boutique agency specializing in the business of media buying, advertising and all types of marketing including sports, Hispanic, entertainment and event marketing. With more than 45 years of collective experience in the industry, O’Brien Marketing uses their unprecedented working knowledge of the media landscape to ensure success for their clients through their extensive market research, creative negotiation strategies, execution and implementation.