Goodyear Tires Partner with O’Brien Marketing

O’Brien Marketing Leverages Sponsorship Expertise for Goodyear Tires.

SANTA CLARITA, CA – O’Brien Marketing announced today their new relationship with The Goodyear Tire & Rubber Company to be the sports and entertainment buying agency for the Western region. O’Brien Marketing will partner to research, evaluate and negotiate partnerships with various sports and entertainment events, venues and destinations in 2009. We are thrilled to be working with Goodyear. We look forward to maximizing Goodyear’s marketing and promotional partnerships in the Western region, said C. Pat O’Brien, CEO of the agency. We value the Goodyear brand and believe that we will deliver not only increased ROI, but creative, meaningful and memorable ways for Goodyear to connect with consumers.

O’Brien’s team will leverage its more than 30 years of professional sports and entertainment experience by way of marketing, media, and sponsorship to collectively design unique, relevant and cost-effective partnerships for Goodyear Tires.

Partnering with O’Brien Marketing has already made a positive impact, said Rose Gilfoy Hernandez, Field Marketing Manager for The Goodyear Tire & Rubber Company. I’m confident that with O’Brien’s knowledge of sponsorship and media buying, this relationship will help us generate partnerships that break through the clutter and drive customers to our stores.

O’Brien Marketing is a California-based agency specializing in the business of media buying, advertising and entertainment marketing. With more than 30 years of collective experience in the industry, O’Brien Marketing uses its unprecedented working knowledge of the competitive landscape to ensure success for their clients though market research, creative negotiation strategies, execution and implementation.

Goodyear is one of the world’s largest tire companies. It employs about 70,000 people and manufactures its products in more than 60 facilities in 25 countries around the world. For more information about Goodyear, go to